our M.O* is creative recruitment by direct approach. We help brands and organizations install their vision and their voice. And recruit for them the key personalities, capable of seeing and saying their future.

m-O constructs alchemies.


m-O is based in Paris. Its clients and the talents it reaches are all around the world.

m-O is an agency specialized in creative management and talent recruitment for all companies with strong design content: fashion, luxury goods, retail, design, media, architecture, digital, entertainment and culture.

Its main asset: a logical and rigorous search method, that values and acknowledges intuition, sensitivity and a deep analysis of personalities. Time and paradox management are essential as well. We believe in things done well and at the right pace, and can quickly meet our clients’ demands or advise them on a long-term basis.

To choose its clients, m-O focuses on their vision, their product quality, their brand content and the sharpness of their approach, rather than on their size.

To identify, approach and select candidates, m-O leans on its experience and its knowledge of strong creative added-value sectors, on its unlimited network and on great research skills.

We are committed to bringing oxygen to the organizations that give us their trust. Generosity and imagination are the corner stones of our Modus Operandi.


m-O has been instrumental in modernizing the vision and creative management of a « sleeping beauty », in recruiting the Managing Director of a design agency, in placing the Creative Director of a French fashion brand, the PR and Communication Manager for a European cosmetics group, the Accessories Director for a Parisian Couture house, the e-business Director for a US group, the marketing director for a British retailer, the Merchandising Manager for a luxury house, sales representatives in the ready-to-wear industry and Designers for luxury watches.

Mathias Ohrel also managed the following strategic recruitments :

  • Creative Director + Head Designer Women + Head Designer Men for a Couture House

  • General Merchandising Manager WW for a Dutch brand

  • International Sportswear Designer + Accessories Designer (Handbags & Small Leather Goods) for an American brand

  • Senior Designer MW and Jeans Line Designer for a ready-to-wear French brand

  • Style Director Jewelry for a French retailing chain

  • Head Designer Shoes for an English brand

  • French President for an international press group

  • Head of Style for a Swiss department store

  • Business Development Director for a communications agency

  • Communications Director for a French cosmetics company

  • Free Lance Creative Director for a ready-to-wear brand

  • French Commercial Head for an international company

  • Operational Marketing Director for a perfume brand

  • Free lance designer for an Italian fashion designer

  • Creative Director for a major international chain

  • Central Purchasing Department Director for a children’s clothes brand

  • Global Communications Creative Director for an Italian group

  • French Press Agent for an American brand

the team

bios m-O

Bios m-O : Mathias Ohrel, Céline Toledano, Caroline Félix-Faure, Lucian James

Bio Mathias Ohrel

1995. Knowing that every morning Kenzo Parfums’ CEO would arrive an hour before everyone else and would be at the office to open the door, Mathias Ohrel got up early to get his first job in the luxury industry. The morning after this encounter, he became Product Manager, prior to heading the brand’s small Marketing Team (product development and launches, events design and trade marketing, CRM and early internet strategy, even managing a client's portfolio). When the brand’s creator Kenzo Takada left, Mathias Ohrel worked on the brand’s strategy as a whole and created kOzen ([kaos]&[zen]), a new label and internet site renewing Kenzo’s voice and image. kOzen served as an experimental trends laboratory while providing a powerful marketing tool, garnering numerous awards and blazing a new trail in luxury brand communication strategies.

After six years’ worth of operational and strategic experience, Mathias became a journalist and editor (Les Inrockuptibles, Magazine, Jalouse, Mixt(e), Rezo, Elle, Radio Nova, L’Officiel, Beaux Arts Magazine, DS), and soon became specialized in writing profiles. Along with his editorial activities he started his own consultancy in strategy and communication (especially in e-business and web design) for Dior, Hermès, Puiforcat, Colette, the Cartier Foundation for Contemporary Art, Galeries Lafayette, Paris Première, Canal +, Le Public Système, and others. He worked on brand content and put together ad hoc creative teams to carry out the projects he thought up. Moreover he was the head editor for the special issues of Beaux Arts Magazine, la “Société de la Fashion” and “Vies modes d’emploi.”

It was while preparing a profile for Beaux Arts Magazine in 2005, that Mathias met a headhunter specialized in the luxury industry. He persuaded him to join his company and helped him to discover his vocation: to be an alchemist who matched brands' content with the talent capable of projecting it into the future. For three years Mathias successfully worked developing the creative unit at Sterling, in charge of recruitment linked to product and brand content: design and style, creative direction, but also the general management, marketing, communication, merchandising, production, purchases and sales departments.

Persuaded that the methods and conditions at headhunting companies evolved too slowly in a world where talent became increasingly important for organizations, Mathias launched m-O in 2008. He is determined to give innovative advice to companies needing strong doses of creative added-value (fashion, luxury, design, architecture and media industries), and give them the breath of fresh air they need. Ever since, he has identified and recruited each year more than 60 established or emerging talents for over 50 international clients, successfully utilizing his natural empathy and a capacity to simultaneously evaluate candidates and nurture brands’ vision and organization.

In 2009, Mathias directed the Men Under Construction book, published by Editions du Regard jointly with Première Vision. He writes regularly for French media. For the last 10 years he has contributed regularly to Rencontres, published by Magazine. Mathias holds a Bba Essec. He earned an International Trade degree from the Sorbonne University and speaks French, English and Spanish.

Bio Céline Toledano

Céline Toledano is an accomplished professional with a longstanding commitment to the fashion world.

Starting her career in 1984, she worked together with iconic Fashion Designer Karl Lagerfeld as his Collection Director for 6 years, and was instrumental in the outstanding development of his ready-to-wear collections. She then moved on to the luxury French brand Céline as Collection Director for ready-to-wear and accessories, where she was able to expand her range of skills to the creative management of accessories and leather goods. She eventually held similar positions at Nina Ricci, and more recently at Sonia Rykiel from 2003 to 2010.

In 2010, just prior to joining m-O, Céline collaborated with Stéphane Wargnier for the creation of the 4th year curriculum at Ecole de la Chambre syndicale de la Couture Parisienne, one of France’s leading fashion design schools. She currently maintains her role at the school as Director of Studies, in parallel to her recruiting activities at m-O, thus leveraging natural synergies between her two occupations.

With a career spent collaborating with top fashion designers and their styling teams for the development of numerous ready-to-wear and accessories collections, Céline is perfectly versed in all aspects of the creation process and its management. Her expertise spans from a proven ability to identify the key elements essential to the establishment of a strong brand identity, to the intuition required to develop and launch successful products, and the overall direction of creative teams towards that goal. With first-hand experiences working closely with creative studios, workshops, product developers, production services, sales, retail, merchandising and communication teams, Céline fully understands the importance of harmonious collaborative processes between all actors of the creative chain.

Years spent building and running creative teams, now combined with her role educating young fashion talents , her disposition for knowledge transmission and excellence, and an in-depth knowledge of the fashion industry are all qualities and skills that allow Céline to be particularly efficient in the identification of creative talents on behalf of m-O’s clients.

Céline is also a professional ballet dancer. She speaks French, English and Italian.

Bio Caroline Félix-Faure

Caroline Félix-Faure and Mathias were together in 6th grade at Paul Gauguin Middle School in Papeete, Tahiti. Let’s say that she had not waited to graduate from business school to support and structure her friends’ projects, a path she kept following for the past fifteen years, advising a handful of French entrepreneurs.

Within various activities and sectors such as exporting baby eels to Asian markets, initiating a catering service dedicated to High Net Worth Individuals, organizing logistics and transport for the Davos conference, structuring a design house, raising capital to finance start-ups, growing an established Parisian restaurant group, managing a pharmaceutical product distribution company in Western Africa, launching movie production house or music label… Caroline has dedicated her organizational, management & strategic skills to both start-ups & more established companies to enable their growth.

She joined m-O in 2011 as General Manager, in charge of operations and development. She still advises some entrepreneurs who value her faithful, insightful and free, yet structured vision.

Acting as Walt Disney’s Little Mermaid, she could have fallen for red carpets and flashes, but Caroline tries not to always be where she is expected, and then instead she decided to focus her attention on others, by developing and optimizing the qualities and skills of the organizations and people she advises. Keeping her eyes and mind open, yet valuing efficiency, Caroline empowers m-O consultants to focus on the core of their mission: constructing alchemies.

She graduated from HEC (MBA – French #1 business school), from Paris Dauphine University (International Economy MSc) as well as from UCSD (San Diego, California, USA). She speaks French and English.

Bio Lucian James

Lucian James has 20 years’ experience working in creative industries; as a TV and multimedia producer, copywriter, strategist, advertising creative, brand executive, and performance coach. His experience - working directly with brands, and a range of international creative agencies- has given him a strong operational understanding of all aspects of creative life. For 4 years, he was the Head of Development at World of Wonder in Los Angeles, a company described by Camille Paglia as “one of the most creative ateliers at work today”.

He is the president of Agenda Inc., an insight-based strategy company specializing in helping luxury brands to be more dynamic, successful, and innovative. Agenda Inc. has worked in every category of luxury and with brands and groups including LVMH, Jimmy Choo, Condé Nast, Lexus, Ritz Carlton, Harrods, Cadillac, Estée Lauder, Harley Davidson, and Visa.

He also operates Lucian James & Co., a specialist coaching cabinet which helps creative people - particularly executives - to thrive in an increasingly accelerated, distracted, and stressful corporate environment. Here he helps clients to restore their creative passion, to rebalance their work and personal life, and to be more successful. His coaching clients include current and former presidents of luxury brands, senior creative design professionals, and executives of Fortune 100 companies.

At m-O, Lucian runs the West coast Office. He brings together all his experience to deepen m-O’s commitment to delivering excellence and a unique point of view on brand consulting, and the alchemy of creative recruiting. Lucian works on the international side of the company, particularly with US brands and US-based candidates.

He lives in Paris and San Francisco.


Please send your resume at contact-cv@moconseil.com

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